Like any major brand in the world, nike too must make improvements to overcome its weaknesses. Mar 05, 2019 nike also spends a lot on advertising as well as research and development. The swot analysis of nike discusses the strengths, weaknesses, opportunities and threats of the leading footwear brand nike. Top nike competitors competitors analysis of nike inc. Strong international presence, in the event that u. Operating business internationally opens them to the possibilities of currency value fluctuations that can lead to losses. This article analyses the company using the swot methodology. Nike has focused on product innovation and marketing for growth.
However, the results of this swot analysis point out some possible new strategic directions to further enhance nike s global performance and leadership. It was found by bill bowerman and phil knight in the year 1964. A company indeed depends on its research and developmental activities in order to have a niche over its competitors. Jun 27, 2016 swot analysis is one of business analysis most important tools. Scribd is the worlds largest social reading and publishing site. Nike offers different categories of products and accessories like sports shoes. Top 10 nike competitors competitor analysis of nike. The american manufacturer, through its marketing strategy which rests on a favorable brand image, has evolved into a large. Cce or the company produces, markets and distributes nonalcoholic beverages.
Swot analysis is a method of strategic planning which identifies the factors internal and external environment of the firm and divides them into 4 categories. This is a swot analysis listing the brands key strengths, weaknesses, opportunities and threats. The company primarily operates in belgium, continental france, great britain, luxembourg. Nike has a significant amount of brand equity in terms of recognition and appeal.
This began a period of transition, where several of nikes early pioneers decided to move on to other pursuits. Phil knight founder and ceo is frequently quoted as saying that business is war without bullets. By the end of 1980, nike completed its ipo and became a publicly traded company. Under armour swot analysis 2019 swot analysis of under.
Over time, nike has built a strong image as an ethical and customer oriented business. Pdf this report is all about to show a marketing plan for nikes products. The company is also experiencing higher wage related and. Was founded as an importer of japanese shoes in 1962, the founders. Swot is an acronym for strengths, weaknesses, opportunities and threats. Mar 01, 2020 nike swot analysis elaborates nikes internal strengths, weaknesses, opportunities, and potential threats.
Following is the analysis of all the pertinent internal and external strategic factors of nike that contribute to the trajectory growth of the company. Swot analysis of nike shoes international journal of advanced. Kotler, understanding marketing management, 12th edition. It has continued to amaze the customers with its stylish and athletic designs. Check this swot analysis nike, this nike new interchange 1 teacher39s book pdf swot analysis breaks down nike strengths, weaknesses, oppurtunities and weaknesses. Swot analysis is a vital strategic planning tool that can be used by nike managers to do a situational analysis of the firm. Jan 11, 2019 top 10 nike competitors january 11, 2019 by hitesh bhasin tagged with. Under armour swot analysis shows a promising future for the brand. Analysis identifying your strengths, weaknesses, opportunities, and threats a swot analysis is a term used to describe a tool that is effective in identifying your strengths and weaknesses, and for examining the opportunities and threats you face. This is what often gives the brand a decided edge over its competitors. Through looking at the s trengths, w eaknesses, o pportunities, and t hreats of a company, it can be quite easy to gain an extensive outlook on their strategy, and how well its bound to work.
Nike joyride joins nike air and nike react as the latest proprietary innovation within the company s diverse array of cushioning platforms. The key theme in this article is that nike is currently at a stage where it has to either diversify into other segments or risk placing all its eggs in one basket. The overall evaluation of a companys strengths, weaknesses, opportunities, and threats is called swot analysis. The company nike has establish its brand with lot of efforts today almost all knows about nike it is a world famous brand with a good reputation. Brand image a strong brand image is a key strength for any brand. Brand competition nike is the leading sports footwear brands in the world and is known as one of the top 3 amongst the trio leading the sports footwear market across the world adidas, reebok and nike.
In this swot analysis tutorial, we will discuss nike swot analysis strengths, weaknesses, opportunities and threats. Nike is a giant organization competing in a tough market, but its doing incredibly well. The swot analysis is a useful methodological tool to analyze companies and arrive at a logical. Nike swot 2020 swot analysis of nike business strategy hub. Nike has offices all over the world and contracts with shops on a global basis as well as factories throughout. Nike carries a wide arrangement of product with a large amount of options for personal preference. Nike is a global brand that is synonymous with quality and excellence. This has made nike a prime choice for athletes who wish to purchase athletic wear goods. Nike swot analysis a detailed swot analysis of nike.
Mar 31, 2019 the swot analysis of nike discusses the strengths, weaknesses, opportunities and threats of the leading footwear brand nike. Swot analysis of nike in depth nike swot analysis marketing91. Nike, the number 1 sports shoe brand, excels in style and quality. Competitors are becoming more aggressive and creating high quality products that are taking from the profits of nike. Nike entered the 1980s on a roll, thanks to the successful launch of nike air technology in the tailwind running shoe in 1979. Swot analysis of nike examining the strengths, weaknesses, opportunities. The study will examine swot analysis in a historical, theoretical, time frame perspective, as an effective.
That will give us a balanced insight into nike s future possibilities, and help us better understand their current and future business decisions. The year 2015 proved to be quite a profitable year for it. Introduction an american multinational corporation, nike, inc. This swot analysis was produced by one of our expert business writers, as a learning aid to help you with your studies. Our writers will create an original swot business analysis of nike essay for you create order a brand is a collection of things and it identifies everything that sets into the mind of the customer. Joyride is engineered to help keep legs fresh by delivering a personalized underfoot experience with great impact absorption in a surprisingly light, energyreturning package. However, the results of this swot analysis point out some possible new strategic directions to further enhance nikes global performance and leadership. Its main focus is to produce quality and innovative products. At the atlanta olympics, reebok went to the outlay of sponsoring the games.
Nike is the largest maker of athletic apparel and gear. Pdf swot analysis nike uzziah alicia santos academia. A swot analysis of nike for 2018 check out the brands strengths, weaknesses, opportunities and threats. Top swot analysis nike quality assurance solutions. This swot analysis looks at nike, a global retailer that specialises in sportswear, including shoes, clothing and accessories. Nov 15, 2018 a swot analysis of nike go to nike swot analysis 2018introduction. Swot analysis definition, advantages and limitations. Nov 02, 2009 strengths nike is a globally recognized for being the number one sportswear brand in the world.
Swot and pestle analysis of nike nike swot analysis. Over the years, the company has been able to position its brand as a synonymous of resilience and quality. The company has made enough investments thanks to media coverage and publicity. With respect to this the report contains comprehensive marketing plan components including company analysis nikes current and future. Although the nike brand itself is incredibly strong, the company has a diverse. It involves monitoring the external and internal marketing environment. And, i would like to ask for your permission if i could use your article for my study about the nike company. Swot analysis is a strategic planning tool that can be used by adidas managers to do a situational analysis of the company. In this article, well be conducting a swot analysis of nike, where we look at the strengths, weaknesses, opportunities, and threats influencing their business. Any opinions, findings, conclusions or recommendations expressed in this material are those of the author and do not necessarily reflect the views of businessteacher. To maintain its position in the athletic shoes market, nike inc. The famous shoe company with the swoosh logo has gone from strength to strength, since its inception in 1962, headquartered at beaverton, oregon to emerge as an industry leader the most competitive sports and fitness company. The nike swot analysis throws up some rather interesting and compelling lineup of strength for this show major. The company specializes in athletic wear, providing footwear, apparel, athletic equipment, and accessories.
Its worth to mention the nike swot strengths,weakness, threats and opportunities of the company. With its extremely powerful brand and low costs, nike has been able to net several billions of dollars on an annual basis. All it requires is some necessary restructuring by cutting expenditure. Nike being a competitive organization has a healthy aversion nike is one of the world top sports products manufacturing companies.
Swot analysis strengths, weaknesses, opportunities, and threats. Swot analysis is the most renowned tool for audit and analysis of the overall strategic position of the business and its environment. Strengths are company s resources and capabilities that can be used as a basis for developing a competitive advantage. A great marketing campaign can skyrocket a company ahead of all its competitors. Nike swot analysis matrix step by step weighted swot. Perhaps its greatest strength lies in its slogan and the approach that it has, just do it. Nike is an american multinational company that deals in the designing, manufacturing, marketing and selling of sports footwear, apparel, equipment and other related accessories. Jan 15, 2019 before discussing nike competitors, let us know the company background and information. This swot analysis and company profile is a crucial resource for industry executives and anyone looking to gain a better understanding of the companys business. It designs and sells shoes for a variety of sports including baseball, golf, cheerleading, volleyball, tennis and football.
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